Skin Inc is one of the few skincare brands that marries personalization with science-backed technology. Built on a foundation of clean formulations, data, and custom routines, Skin Inc has steadily grown from a small Singaporean brand to a global presence. Here are 30 well-categorized facts that shape Skin Inc’s journey and offerings.
Founding & Philosophy
1. Founded in 2008
Skin Inc began in 2008 under the leadership of Sabrina Tan, a Singaporean entrepreneur driven by personal skincare frustrations.
2. Tech Meets Beauty
Before launching Skin Inc, Sabrina Tan held positions at Oracle, IBM, and Hewlett-Packard. Her background informed the brand’s data-first approach to beauty.
3. Motivated by Personal Struggles
Tan’s sensitive, eczema-prone skin and inability to find suitable products inspired her to build something better from scratch.
4. From Motherhood to Market
The demands of raising children with eczema steered Tan toward fuss-free skincare solutions that saved time and solved real problems.
5. Million-Dollar Leap
Sabrina Tan invested S$1 million of her own savings to get Skin Inc off the ground during the 2008 financial crisis.
6. “Insanity with a Purpose”
Quitting a six-figure salary to build a skincare startup wasn’t easy. Tan’s risk during a global recession proved timely and impactful.
7. Early Salon Inspiration
Sabrina grew up watching her mother run beauty salons, where she learned how to mix masks and set up window displays.
Customization & Technology
8. Skincare Made Personal
Skin Inc is widely recognized for introducing the first Customized Serum Cocktail Bar in the beauty industry.
9. One-Size-Fits-Me
The brand broke away from one-size-fits-all formulas by creating personalized solutions tailored to individual skin profiles.
10. Skin Identity Check
Their proprietary tool analyzes over a million skin profiles to recommend customized serums based on lifestyle and environmental factors.
11. Capsule Delivery System
Each serum uses patented Japanese encapsulation technology with caviar-like capsules that preserve ingredients until application.
12. Data-Driven Skincare
Skin Inc integrates AI and big data into product development to predict user needs and refine personalized experiences.
13. +Sabi AI Corp
The brand launched a sister AI company, +Sabi AI Corp, to power its tech-driven beauty ecosystem.
14. Lifestyle First
The company bases its diagnostic approach on the idea that 80% of skin issues stem from daily habits and surroundings.
Product Line & Innovation
15. Clean Without Compromise
Skin Inc avoids parabens, sulfates, phthalates, and synthetic fragrances, maintaining clean formulations across its range.
16. My Daily Dose®
Their multi-award-winning customizable serum allows users to blend specific actives into a single bottle.
17. NASA-Inspired Devices
The Optimizer Voyage Tri-Light++ uses LED Chromotherapy, inspired by NASA technology, to tackle multiple skin concerns.
18. More Than Serums
Beyond custom serums, the range includes cleansers, exfoliators, peels, masks, moisturizers, and eye care essentials.
19. Tech-Infused Tools
Skin Inc offers devices like the Tri-Light Body Sculpt Fit to firm skin and reduce the appearance of cellulite.
20. Expert-Led R&D
An international advisory board—including skincare patent holders and former P&G scientists—helps drive formulation development.
Global Growth & Retail
21. Singapore Roots, Global Reach
Headquartered in Singapore, Skin Inc now operates across over 178 cities worldwide.
22. Retail Footprint
Products are available at major beauty retailers such as Sephora, Bergdorf Goodman, and Nordstrom.
23. Sephora First
Skin Inc was the first homegrown Singaporean brand to secure shelf space at Sephora.
24. Funding from Taizo Son
The company received S$10 million (approx. US$7 million) in funding from Mistletoe, a fund led by Taizo Son, brother of SoftBank’s CEO.
25. Digital Growth Surge
During the pandemic, Skin Inc saw a 400% increase in online sales after prioritizing e-commerce and community engagement.
26. Shopify Migration
In 2019, the brand transitioned to Shopify Plus to support scalable global growth and optimize digital infrastructure.
27. Influencer Collaborations
Skin Inc has partnered with top names like Chiara Ferragni and Aimee Song to expand its brand visibility.
Recognition & Public Response
28. 150+ Awards
The brand has collected over 150 international beauty awards, affirming its credibility and product effectiveness.
29. A Founder Who Overcame
Sabrina Tan is deaf in her left ear, a challenge she never allowed to hinder her success story.
30. Skin and Beyond
The brand is now expanding its mission to focus on holistic well-being, based on the idea that feeling good impacts how you look.
Final Thought: Where Innovation Meets Skin
Skin Inc’s journey reflects more than skincare—it’s a blueprint for how tech and intuition can reshape personal wellness. From Sabrina Tan’s leap of faith to the brand’s data-powered solutions, Skin Inc has redefined what tailored beauty can look like. With over 150 global awards, AI-powered tools, and clean ingredient standards, it continues to meet the demands of real people with real skin concerns. These 30 facts offer a glimpse into a company that’s not chasing trends—it’s setting them, one customized serum at a time.
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